Kendrick Lamar recreates the last supper in new music video for Humble

via Giphy

via Giphy

 

Okay, so remember when I suggested that the mysterious IV Instagram post was just cover art for his single, The Heart Part 4? Well I take it back.

 

I don't know when it's coming out, but Kendrick is definitely gearing up for an album release and this surprise music video for Humble confirms it.

 

This track just screams LEAD SINGLE to me. Of course, Mike Will Made It so the beat goes in and there's a catchy hook with just the right amount of cockiness for us to turn up in the club. I mean, none of us are going to pass up the opportunity to scream "hol' up lil b*tch be humble." It's just not happening!

 

 

Although this single is more radio friendly than The Heart, it still carries the same theme. Kendrick is consistently coming for some rapper's neck and none of us can figure out who! For now, the two frontrunners are Big Sean and Drake but I guess only time will tell if Kendrick really got beef with anyone. 

 

For the music video, Kendrick and director Dave Meyers (and the little homies) give us a lot of images that I'm still trying to wrap my head around. There are religious references like the last supper scene, Kendrick as a priest and a literal nod to catholic monks. At first thought, the imagery makes sense since Kendrick is trying to establish his dominance in the rap world and what better way to do that then to compare yourself to a religious figure. But, a big part of me doesn't think Kendrick is trying to do the whole Kanye "I am a God" thing. Instead, I believe he is trying to depict the most humble people known to man. Jesus, priests, monks. It's definitely a different way to look at things but you know Kendrick is famous for making us actually think! But, to balance it all out, this is shown alongside basically naked women counting money in the basement of a cathedral while Kendrick is kicking it in all black with the homies mentioned before.  

 

My favorite part of the video was Kendrick's not-so-subtle jab to artificial beauty and the IG model culture.

via Giphy

via Giphy

 

Kendrick already told us that his next album will be going in a different direction than his last project and I can already hear the difference. To Pimp a Butterfly was a bold protest and call to action. I believe this next project will be more of an observation...something that will make us think and you know I'm here for that.

Watch the full video below: